ADA stands for the Americans With Disabilities Act. It became law in 1990. Since that time, it has been in place to ensure equal access to goods and services to people with physical and mental impairments. This not only applies to your physical place of business, but it also applies to your website. Special features and functionalities are available to allow people with visual disabilities to access the site.
While the law requires ADA-compliant websites, the CEO of Neilson Marketing explains how it can benefit you and your business.
1. Reaching Previously Untapped Audiences
Two million Americans are legally blind, while an additional six million experience other visual impairments. Making your business website ADA accessible allows you to reach a customer base that was previously cut off from your business, at least from a virtual point of view.
2. Receiving Tax Incentives
Improving your website for ADA accessibility may make you eligible for certain tax incentives. Not only do you potentially stand to make more money from reaching a wider audience, but you could also pay lower taxes on it.
3. Protecting Your Company From Liability
Customers who are unable to access your website due to a lack of ADA compliance could have grounds for a discrimination lawsuit. Being proactive in making your site accessible could protect you from legal action.
ADA accessibility requirements are reasonable. Complying with them helps your customers and benefits you as well.