You just created a great website for your insurance company, and that is it, right? Unfortunately, no. Luckily, though, you can learn a lot from the next step.

After you launch your homepage, the next thing to do is to start tracking your insurance website analytics. To do that, Google will be your new best friend.

Easily Install By Following Instructions

If you have never used Google Analytics before, it may be a little intimidating to start, but not to worry. Just as the search engine giant has become a pro at making searching easy, so, too, are the company analytics tools. To set up your account, all you need to do is use your existing Google account information. Then, simply follow the on-screen instructions. It really is as easy as that.

Note the Five Reporting Options

Next is the good stuff. To take advantage of everything that Google Analytics has to offer your insurance website by noting all five reporting options at your disposal. First, there are the “ABC” reports that include Audience, Behavior and Conversion data. The remaining reports are Real-Time and Acquisition. Together, all of this information provides a detailed picture of your website’s visitors and engagement.

At the end of the day, no insurance company website is complete without a Google Analytics evaluation. Use this information to help you set up an account today.

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