Benefits of ADA Accessibility for Your Business Website


ADA stands for the Americans With Disabilities Act. It became law in 1990. Since that time, it has been in place to ensure equal access to goods and services to people with physical and mental impairments. This not only applies to your physical place of business, but it also applies to your website. Special features and functionalities are available to allow people with visual disabilities to access the site.

While the law requires ADA-compliant websites, the CEO of Neilson Marketing explains how it can benefit you and your business.

1. Reaching Previously Untapped Audiences

Two million Americans are legally blind, while an additional six million experience other visual impairments. Making your business website ADA accessible allows you to reach a customer base that was previously cut off from your business, at least from a virtual point of view.

2. Receiving Tax Incentives

Improving your website for ADA accessibility may make you eligible for certain tax incentives. Not only do you potentially stand to make more money from reaching a wider audience, but you could also pay lower taxes on it.

3. Protecting Your Company From Liability

Customers who are unable to access your website due to a lack of ADA compliance could have grounds for a discrimination lawsuit. Being proactive in making your site accessible could protect you from legal action.

ADA accessibility requirements are reasonable. Complying with them helps your customers and benefits you as well.

Improve Your Insurance Website with These Tips

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Make 2020 the year for a new vision and better insurance web marketing. Grow your business with an effective website that captures visitors and generates more leads. These tips can help you stand out in a crowded marketplace.

Easy Access

Focus on making the important aspects of your website easy to access for your clients and leads. A quote calculator allows potential clients to immediately see what you can do for them. Make these tools easy for them to see and use. Once they become a client, make it easy for them to find and print their proof of insurance and cards.

Mobile Friendly

It is important to have a website that is mobile-friendly. More people are likely to access your website via a mobile device in the coming years. A mobile-friendly website helps your brand stay consistent regardless of the device used.

Loading Speed

People generally do not want to wait for your website to load. Speed up the loading speed to keep their attention focused on your business. As seen on, a custom website can help you reach your marketing goals.

Implementing these tips into your website can only improve your insurance web marketing. Add relevant content to boost your SEO capabilities and find a social media platform to connect with your clients to round out your digital marketing.

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