If you have a boat and are also a business owner care of, mix business with pleasure! Take your clients out on the water and plan for a day of food and fun.
As an entrepreneur, you know that your customer base is your lifeblood. Taking a few clients out for a day of fun and sunshine is one method to make sure that they remember you and your company. Just remember to utilize your watercraft liability endorsement to avoid any lawsuits!
Bring along enough extra sunscreen, water bottles and protein snacks for everyone onboard.
Don’t forget about life jackets! Do you have one for everybody?
When deciding who you want to bring along, think about your customers in terms of loyalty and likelihood of becoming a new client. What does that mean? Well, reward your oldest customers by taking them out on your boat — and drum up new business by doing the same with potential customers.
Take a group of your long-term, most loyal clients and mix in prospective clients. This can help your current clients tell your potentials why you are the best at what you do. Never underestimate the power of word-of-mouth advertising!
Using your water vessel for business requires a special watercraft liability endorsement, but that’s a small price to pay for your clients. Show them why your company is one that they should be patronizing.